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The website states the following, "Hypnosis Boise changes your mindset about food and the weight melts off." We analyzed that the web page said " Easily create healthy habits that last a lifetime." It also stated " Give us a call for your free consultation. Hypnosis Boise provides office visits, house calls, and in home online sessions. Hypnosis Boise Wellness Center produces powerful results wherever you are most comfortable. Sit back, relax, and let us make it easy for you to master your fears, create healthy habits, and relieve stress. Master Fears and Relieve Stress." The header had hypnosis boise as the highest ranking search term. This keyword was followed by hypnotherapy, cliical hypnotherapy, and hypnotherapist which isn't as urgent as hypnosis boise. The other words they uses is hypnosis. hipnotherapy is also included and could not be viewed by search engines.